Preparing for peak events like Double 11, with order volumes growing 1.5 times year-over-year, 91APP is undergoing significant technological and organizational transformation as it scales its OMO (Online-Merge-Offline/ Offline-Merge-Online/ Online and Offline Merge Together) e-Commerce platform. Serving over 10,000 retailers, the company has evolved from a platform to an OMO solution provider, addressing challenges in integrating online and offline systems. The company’s software development approach balances flexibility and performance through standardization while implementing Agile culture as the team expanded from 50 to 200 people. Dave Lin, Senior VP of Product Development Division, emphasizes that 91APP continues to invest in advanced innovative technologies, unlocking core potential across various retail scenarios and creating value for its customers.
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Source: This summary is based on an article from iThome, titled “虛實融合電商平臺規模化關鍵，91APP技術與團隊大改造” (translated as “Key to Scaling OMO E-Commerce Platform: 91APP’s Technology and Team Transformation”), published on December 17, 2020.