2024-07-11
91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, announced its unaudited consolidated revenue for June 2024. The unaudited consolidated revenue for June 2024 amounted to NT$131 million, an increase of 17.70% year over year, setting a new all-time high for the same period in its history. The total revenue from January through June reached NT$757 million, representing a 16.70% increase from the same period last year, fueled by the increasing integration of brick-and-mortar retail into D2C(Direct-to-Consumer) e-Commerce. With an active market expansion strategy in place, 91APP is focusing on RMN(Retail Media Network) development, expecting continued growth in D2C performance from medium and large retail brands and channel customers in the second half of the year.
Additionally, 91APP’s revenue for the second quarter amounted to NT$384 million, a record high for the period and an 18.34% increase year-over-year, surpassing its first-quarter results. The company is on track for double-digit growth rates in the latter half of the year. Building on a solid foundation in brick-and-mortar retail, 91APP has effectively aided many medium and large retail brands and channels in rapidly embracing digital and OMO (Offline-Merge-Online / Online-Merge-Offline / Offline and Online Merge Together) strategies, thus penetrating the D2C e-Commerce market. Given the still-low e-Commerce penetration rate in Taiwan, significant growth potential is expected.
For the upcoming half-year, 91APP will focus on enhancing its RMN capabilities to support brand clients in the cookieless era. By harnessing AI, 91APP’s e-Commerce and digital marketing solutions incorporate the proprietary retail AI model “jooii,” with a particular focus on strengthening RMN initiatives. This strategy aims to assist clients in overcoming the challenges posed by the disappearance of third-party cookies, enabling more precise targeting and high-value traffic conversion. With the RMN continually expanding, 91APP remains optimistic about the future of innovative advertising media and personalized marketing. The company is dedicated to maintaining partnerships that provide effective solutions and services, fostering growth in D2C performance.
In its D2C services, 91APP continues to prioritize customer-centric strategies to ensure client success. As the D2C trend grows and large client operations expand, 91APP will further enhance its customer-focused approach throughout the second half of the year, expanding its organizational capabilities to quickly deliver professional services. Moreover, as the peak retail season approaches, 91APP will continue helping clients seize festive opportunities and optimize their OMO strategies to achieve D2C performance targets, thereby boosting overall brand D2C performance and contributing to sustained robust operational momentum for the company.