2025-12-08
91APP (91APP*-KY, 6741), Taiwan’s first listed native SaaS company, has been honored with the 2025 Google Agency Excellence Awards “Brand Cross-Screen Strategy Award” for its outstanding app-driven marketing strategies that enabled brand clients to achieve significant business growth.
In an increasingly competitive e-commerce landscape, rising advertising costs, slowing customer acquisition, and plateauing revenue growth have become common challenges for brands. 91APP addresses these issues through AI-powered Commerce Solutions and Marketing Solutions, delivered through its unique “Product-and-Service” operating model that drives measurable synergy for brands. Within this framework, the Marketing Solutions offering leverages precise app-based advertising strategies to help brands identify high-value new customers, remarket to existing app users, drive purchase and repurchase behavior, and cultivate loyal, high-engagement members. Through deep integration between the 91APP platform and GA4, high-value member data is directly applied to Google ad campaigns, creating a positive growth cycle. This approach has enabled brand clients to generate nearly 10,000 additional app downloads, with new-customer conversion rates reaching 10 times those of the web.
Beyond strengthening OMO performance for brand clients through these two core solution suites, 91APP continues to advance its AI capabilities, personalization technologies, and RMN 3.0 initiatives. Combined with data consultancy and full-funnel media operations support, these enhancements help brands reach target audiences more effectively, increase customer lifetime value, and unlock new opportunities for revenue growth.
The Google Agency Excellence Awards “Brand Cross-Screen Strategy Award” recognizes agencies that leverage Google’s advertising solutions to execute world-class campaigns, elevate brand visibility, and drive customer action. 91APP’s exceptional app-centric growth strategies have empowered brand clients to harness data, deepen fan engagement, and achieve breakthrough performance, further underscoring the company’s marketing expertise and leadership in the industry.