The way shoppers discover and choose products is being reshaped by video.
Short-form video, livestreams and product videos have become the main way shoppers discover and choose products. As buying decisions lean more on content, brands need more than reach. They need a shopping experience built to capture that shift in behaviour.
Video becomes the gateway to product discovery
Shoppers see the content first and the product second.
Shop while watching
When shoppers see something they like, they expect to act right there.
Video drives purchase decisions
Shoppers rely on video to judge whether a product suits them.
The video commerce journey
Every piece of video content moves the next purchase forward
01Off-site
Attract new shoppers
Meta product catalog
Lift product exposure and draw shoppers to your brand site.
02On-site
Product discovery
On-site short-form video
A natural discovery experience that lifts dwell time and product exposure.
03On-site
Drive purchase decisions
Product page video
Real context and product detail reduce hesitation.
04Off-site + On-site
Live selling
FB Live · Site / App livestream
Real-time interaction and comment-to-cart drive action in the moment.
05On-site
Continue driving orders
Livestream replay
Keeps driving views and orders after the stream ends, extending the value of the content.
91APP Video Commerce Solution Build a Brand Visual Economy
1
Light cushioning · trail favourite
Trail Drift | Men | Brown
NT$2,490Limited-time sale
NT$1,280
Add to cart
1
Waterproof and breathable · durable outsole
Peak Guard | Men | Rust Brown
NT$1,890Limited-time sale
NT$980
Add to cart
1
Low-cut and light · long-distance hiking
Ridge Walker | Men | Khaki
NT$2,890Limited-time sale
NT$1,680
Add to cart
↑ Swipe up for next
On-site short-form video
Swipe to explore, add to cart as you watch
Build your own short-form video feed across your brand site and app. Shoppers swipe the way they do on Reels, and anything they like goes straight into the cart without leaving the video.
✓Short-form video linked to product cards, so shoppers buy as they swipe
✓Products recommended automatically by jooii AI
✓Every view and add-to-cart action becomes first-party data for your brand.
Product page video
Help shoppers understand products faster, shortening the path to purchase
Compared with static images, video shows size, texture, how a product is used and real context far faster, helping shoppers finish evaluating right on the product page.
✓Multiple use cases on a single page
✓Autoplay captures attention
One asset,synced to your Meta catalog
Once published, product page video can sync to the Meta product catalog, so off-site ads and the on-site experience share one asset.
Product details
Autoplaying
Velvet Matte Lip and Cheek Tint
Free convenience-store pickup on orders over NT$299Exclusive deal
NT$1,280NT$1,680214 sold
Add to cart
Checkout now
Outfit inspiration
See several styles at once
Lifestyle
Everyday moments at home
Unboxing
A real unboxing that shows the details
Feature breakdown
Key features demoed so shoppers get it fast
Live shopping
Real-time interaction, orders placed inside the livestream
Stream to your site and app at the same time. Shoppers add to cart and check out inside the live, so nothing takes them away from your brand site or app.
✓Supports Facebook Live plus site and app livestreams
✓Automatically wins back shoppers who engaged but did not check out
✓Replays continue driving orders for 24 hours
● LIVE11.8K watching
Zoe: Do you have size L?
Che: +1 live bundle
Mia: Ordered ❤
❤❤❤
Live-Only Bundle
$1,280
Add to cart
After the livestream · abandoned cart reminder
Brand Storenow
You haven't checked out yet! 🛒
The Live-Only Bundle you added during the stream is still in your cart. Stock is limited, so check out to lock in the deal.
Live-Only Bundle
$1,280
Checkout now
Brand case study
“
Once we added video, the site stopped being a static product list. The features and details came alive, the whole site is far more eye-catching, and visitors stay longer and explore more.
”
WHY 91APP
Turn every view, interaction and purchase into first-party data your brand owns.
BEFORE
Typical video tools
✕
Traffic stays on third-party platforms
✕
Viewers must jump elsewhere to buy
✕
Data is scattered and hard to track
✕
Needs a separate e-commerce integration
WITH 91APP
91APP Video Commerce Solution
✓
Video, members and orders all stay on your brand site
✓
Add to cart while watching, order on the spot
✓
First-party data stays with your brand
✓
Products, cart and members natively integrated
VS
Start building your own video commerce experience
Let short-form video, product videos and livestreams lift conversion for your brand and build long-term customer value.
