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91APP TOUCH SOLUTION

One tap.
Your store's next move in 3 seconds

91APP Touch Solution brings APP Touch and LINE Touch together. Powered by NFC, a single tap connects offline and online—making every in-store moment faster, simpler, and easier to measure.

A customer taps a Touch standee in store and their phone opens their membership card and product info

Meet 91APP Touch Solution

An in-store engagement solution built around a single NFC tap—one that turns everyday offline moments into digital behavior you can actually measure.

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Open in 3 seconds

One tap opens your app or LINE in about three seconds—no download, no searching—so far more customers follow through.

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A low-friction entry

Customers act right where they're standing, with no extra steps in the way—so more interactions actually happen in store.

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In-store behavior data

See how shoppers move, which products draw a crowd, and who joins your campaigns—turning in-store behavior into data you can act on.

Sound familiar on the store floor?

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PAIN POINT 1

Lines move slowly, and the customers stuck in them have no faster way to get served.

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PAIN POINT 2

You have no real idea what customers browse, where they linger, or what catches their eye.

91APP Touch Solution uses NFC to elevate the in-store experience, turning every touchpoint into digital behavior you can trigger and measure. 

Touch Points as data assets
Mapping the entire in-store journey

Capture what customers do at every touchpoint, from the moment they walk in to the moment they leave—each action recorded, classified, and unified in Data Cloud.

The store is no longer a black box—brands can put full OMO data to work and remarket with precision.

91APP Touch in-store Touch Points scene
Customer touchpoint in store Real-time event upload Structured data unified in Data Cloud
WHY TOUCH

91APP Touch Solution cuts the steps in 1/2

To reach the same service, NFC skips the aiming and waiting that scanning demands—so customers are done in a moment, right where they're standing.

91APP Touch Solution 3 sec
Unlock your phone, then tap. That's it.
QR Code scan 35 sec
Unlock phone → open the camera → line up the code → tap the link or download the app → wait for it to load

* Indicative timings for typical in-store flows; actual times vary by device and situation.

USE CASES

Three scenarios for thekey moments from entry to exit

Quick membership sign-up
SCENARIO 1 · MANAGING THE CROWD

Quick membership sign-up

A tap opens the service entry on the spot, so lines move faster and the floor stays clear.

View product info
SCENARIO 2 · PRODUCT EXPERIENCE

View product info

A tap on the touchpoint next to a tester pulls up product details and members-only offers in seconds—and nudges shoppers to sign up.

Claim in-store offers
SCENARIO 3 · DISPLAY HOTSPOT

Claim in-store offers

Put Touch coupon points on hero displays and event zones to turn browsing into purchases.

Choose the right Touch tool

APP Touch

APP Touch

A tap on APP Touch opens your branded app in about three seconds.

Best for: Brands with an app that want to deepen membership and drive repeat visits
LINE Touch

LINE Touch

Hold a phone near LINE Touch to open your service entry right inside the LINE MINI App.

Best for: Brands active on LINE that want a fast, familiar way in
FAQ

Frequently asked questions

What is 91APP Touch Solution? +
91APP Touch Solution is an in-store interaction solution from 91APP. Built on NFC near-field sensing, it brings together two touchpoints—APP Touch and LINE Touch. Customers simply tap a Touch standee or sensor point with their phone to launch the brand app or LINE service entry within about 3 seconds—no download, no scanning—connecting offline interactions to online.
What's the difference between an NFC tap and a QR code scan? +
An NFC tap skips opening the camera, focusing, and waiting for a page to load. For a typical in-store flow, NFC takes about 3 seconds in a single step, while a QR code scan requires unlocking the phone, opening the camera, aiming, tapping a link, and waiting to load—about 35 seconds, roughly halving the number of steps.
What are Touch Points data assets, and what behavior can they track? +
Touch Points data assets quantify what customers do at every store touchpoint, from entry to exit. Events are uploaded in real time, recorded in a structured way, and unified in Data Cloud. Brands can see shopping routes, product hotspots, and campaign participation, so the store is no longer a black box—and full OMO data can be used to remarket to customers with precision.
Which in-store scenarios is 91APP Touch Solution suited for? +
Three common scenarios: (1) Managing the crowd—a quick tap to sign up that speeds up queues and foot-traffic flow; (2) Product experience—tap the touchpoint next to a tester to open product details and exclusive offers in 3 seconds; (3) Display hotspot—place Touch coupon points on hero displays or event zones to lift conversion.
Do customers need to download an app before using Touch? +
No. The whole point of an NFC tap is that there's no download and no searching, lowering the barrier to action so customers can complete it quickly and engage right there in the store.

Not sure which Touch
is right for your store?

Tell us what you need, and a 91APP consultant will map out the right setup.

Talk to us→