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09 月產品重點新功能：
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ɴᴇᴡ 如何讓品牌與會員的聯繫溝通更即時？如何用新版生日禮及口碑行銷經營會員，同時帶來新客？
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品牌透過「會員經營」，與客人建立長遠的關係，將新客轉換成熟客，讓熟客持續消費及回購，成為穩定的客源與流量池，讓品牌持續成長。品牌在經營會員前，首先需掌握會員的購買週期、客單價，並依照會員的特性設計等級制度，再透過會員禮以及定期聯繫與溝通，持續招募新會員、經營舊客。
用 LINE 經營會員，溝通聯繫更即時
持續與會員聯繫互動是會員經營重要的一環，而最緊扣台灣人日常的通訊軟體就是 LINE。LINE 的使用率不僅高達 95.7%，LINE 官方帳號（簡稱 LINE OA）在台數量更是超過 200 萬，自然也成了許多品牌與會員溝通和聯繫互動的重要管道。
透過 LINE OA，品牌可以即時發送好康訊息、推播、導購連結給會員，刺激消費；同時也能使用 LINE 模組設定圖文選單，提供訂單查詢、會員卡查詢及基本客服聯繫等服務，供會員及好友和品牌維持互動。
要吸引會員及消費者綁定品牌 LINE OA，可以使用贈送優惠券的方式，提升綁定意願。除了在官網招募 LINE 品牌好友，門市店員也可以透過立牌邀請到店會員綁定 LINE OA，也可使用店員幫手引導新加入的會員在完成註冊的同時進行綁定。如此一來，品牌也可持續與到店消費的會員保持聯繫與互動，促進會員回購、提升會員對品牌的忠誠度。
自訂優惠禮包及通知，新版生日禮更有溫度
品牌經營會員的同時可以善用會員禮提升會員對品牌的黏著度。無論是開卡禮、升等禮、續等禮或是生日禮，在會員旅程中重要的日子發放獎勵和回饋，搭配節慶祝賀及行銷訊息聯繫，拉進品牌與會員之間的距離，促進會員消費及回購。
為了讓品牌能夠更有效地經營會員，全新的「會員禮管理」持續秉持著以會員為核心的精神，首先在「生日禮」上新增了更多元的優惠發送類型及補發機制，品牌既可以透過簡單設定，系統就會在會員生日月份自動產生會員專屬禮包以及推播提醒，讓生日會員開心收禮，同時也促進會員消費、回購，帶動業績成長。
更多有關新版生日禮的項目如下：
- 發送更多元的優惠類型，如折價券、贈品券、運費券及紅利點數，而且能同時發送多種優惠喲！
- 品牌可自訂發送日期及時間。若有打開「補發機制」，系統每天將按照固定的補發排程，讓新加入的當月生日會員也可以領取生日禮
- 多元的生日禮發放通知方式，除了系統自動發送的 Email，品牌也可自訂 App 推播及簡訊通知
- 生日禮的推播及簡訊發放通知可自行增加個人化變數，通知除了有生日月份，還可以加入會員姓名，讓通知訊息更有溫度
- 品牌只需要建立一次生日禮的設定，系統就會產生一年份的生日禮發送，而且當優惠券額度或是簡訊額度不足時，系統也會在生日禮發送前通知品牌，以便能及時調整相關額度，讓會員都能順利在生日當月收到生日禮
- 有設定會員機制的品牌，可以針對各等級會員指定不同的生日禮包，實現不同等級的會員就享有不同的福利
- 會員的「優惠券專區」上，也可以看到「生日禮」字樣，讓會員對專屬禮包更有感
讓會員邀請活動為品牌帶來更多新客
會員是品牌的資產，持續經營會員與舊客之餘，品牌也需要同時兼顧新客招募。消費者除了可以從廣告訊息認識品牌，也會透過身邊熟悉親友的推薦及分享中獲取品牌的相關資訊，而且口耳相傳的力量不容小覷，親友「推坑」往往能促成購買。
要做口碑行銷，品牌可以透過會員邀請活動 Member Get Member(MGM) 提供邀請碼給會員，他們的親朋好友使用該邀請碼下單不僅享有優惠，完成訂單後，會員作為邀請人，也可以獲得折價券、贈品券或是運費券的回饋。如此一來，不僅可以為品牌持續注入新會員，舊客在獲得獎勵回饋後，也能驅動回購，帶來更多業績。
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