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10 月產品重點新功能：
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ɴᴇᴡ 品牌在發送通知之後，可以如何持續追蹤成效、辨識會員來源以及為進站會員提供順暢的瀏覽體驗、滿足後續客服人員服務會員時的工作需求呢？
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精準的名單，是行銷溝通導流非常重要的基石。91APP 的「名單圈選」提供了四大種類的各式條件：會員屬性、商品偏好、活動參與、消費紀錄，協助品牌更有效地將會員依據行銷目標及需求篩選想要的溝通的會員，利用更精準的名單去發送對應的行銷通知、廣告投遞或是門市聯繫等，為品牌帶來更多流量及業績。以發送行銷通知為例，在發送通知之後，會員將陸續進站。以長遠之策，品牌需了解會員從哪個管道進站、了解通知成效，以利後續行銷策略調整及優化；同時也必須確保會員進站後的瀏覽體驗順暢，以及品牌客服可以快速地服務會員，確保從行銷到會員瀏覽及後續服務能持續為品牌帶來業績成長。
在訊息中預設 utm，助品牌追蹤及辨識通知成效
為了更好地追蹤成效，無論是廣告投遞或是透過推播、簡訊及 LINE 發送通知，在網址中預設 utm 追蹤參數，就如為通知訊息中的連結和廣告埋設了追蹤碼，可以協助品牌辨識進站會員的來源和媒介。
在名單管理中，91APP 為通知成效辨識進行整合，不僅在新增 App 推播通知時，系統將自動協助品牌選擇的到達頁新增 utm 參數；在新增簡訊及 LINE 訊息處也準備了「導流連結產生器」，讓品牌可以將官網的網址轉換成帶有相關追蹤參數的連結。會員點擊相關通知連結後，品牌可透過 utm 追蹤碼辨識該會員是透過哪個來源和媒介的通知導流進站，也可從導流歸因報表及 GA4 追蹤每一包行銷名單的總和成效，進而調整或擬定行銷及再行銷的，放大通知效益。
商品頁的分類功能，助消費者快速找到目標商品
當會員收到行銷通知而進站瀏覽後，可能還會繼續逛街瀏覽，透過商品頁下方呈現「你可能也喜歡」找到其他品牌所推薦商品。同時，商品頁上的分類層級資訊將更有效地引導會員到相關分類中瀏覽其他可能感興趣的商品；對於購物目標明確的消費者及會員，也能快速找到要購買商品，大幅提升瀏覽體驗及提升購買意願。
客服備註提供客服人員記錄服務會員的資訊與筆記
此外，消費後的會員可能還會針對訂單進線向客服咨詢。客服人員可透過會員的姓名、手機號碼、線上會員編號、品牌會員編號或是電子郵件查詢會員資訊，快速掌握會員的消費紀錄、優惠券及紅利點數紀錄等，並及時提供服務。同時，客服人員也可將服務會員時，把重要訊息、需求說明記錄到客服備註的欄位。後續接到該會員進線查詢的其他客服人員，可參考客服備註欄位中所留下內容，也能繼續編輯，補充本次服務後的說明或總結，不僅符合客服團隊的工作需求，品牌端亦可在匯出會員資料時，一覽所有會員相關訊息以及客服所留下的備註。
簡言之，從行銷通知、會員進站到後續客服人員作業所需，91APP 都致力於打造實用功能，助品牌提升競爭力。
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